The Top 5 Podcasts for Female Founders with Product-Based Businesses

I'm not the kind of person who can easily hand something off to other people. I really, genuinely love to learn and understand the behind-the-scenes of building a business. So as I jumped into building a product-based company, I turned to a ton of different podcasts to learn the A to Z.

If you're building a consumer packaged goods (CPG) brand or another product-based business, these are five of my favourite podcasts for entrepreneurs. Think of this as my personal listening list, not a definitive ranking. Pick the one that speaks to what you're working through right now.

1. Shopify Masters

My pick for: learning from other e-commerce founders.

One of the things I love most about Shopify Masters is the range of guests. Hearing from founders with different backgrounds and at different stages of business gives me plenty to think about.

Some of my favourite episodes to date have been:

• How to Grow From Startup to Multimillions: 11 Founders Reveal How They’re Winning (And How You Can Too).
• How to Scale Quickly Without Funding: this one features a brand called Waterboy. I hadn’t heard of them before!
• How to Scale Your Business from $4,000 to $1M in Revenue: this one features Three Ships, a Canadian beauty brand. I’ve heard their co-founders speak at a few live events, so it’s great to hear more about their behind-the-scenes.

Photo Credit: Shopify Masters

It’s also nice that you can go deep, deep into the archives. I’ve found plenty of ideas worth revisiting because founders share the processes behind their businesses, not just what’s happening on social platforms that week.

At Pearl Spark Pages, we’re primarily focused on building a direct-to-consumer (DTC) brand, so this show is a weekly must-listen for me!

2. The Product Boss with Jacqueline Snyder

My pick for: practical strategies for running a product-based business.

If you're looking for someone who speaks directly to the reality of running a product-based business, Jacqueline Snyder is your gal. She’s super direct, doesn’t beat around the bush, and honestly, that’s my vibe. Don’t worry about my feelings, just get to the point that’s going to support my goals in the long run.

Photo Credit: Jacqueline Snyder

I find her strategies genuinely practical, the kind I can choose one action from and work on that week.

While I was reverse-engineering my plan to $1,000,000, she released The Smarter Way to Grow Your Product Business to 7 Figures. Her coaching aligned with what one of my mentors had shared. I scrapped a plan that was, quite honestly, distracting me, and came back to consistency instead of scattering myself in multiple directions.

Some other favourite episodes include:

• The Identity Shift Required for Your Next Level of Business: this was actually Jacqueline on someone else’s show, but I’m including it because reflecting on who I’m being has become part of how I approach business.
• Retail and Wholesale Pricing Math That Makes You Profitable: I appreciate how simply she breaks down the pricing questions. Worth a listen when you’re reviewing your numbers.
• The Exact Steps I'd Take If I Launched a Product-Based Business Right Now: looking for a starting point? Here’s one to explore.

I’ve also enjoyed her free challenges, including one around Black Friday in 2025. If you hear about one that interests you, check the current details before signing up.

Loving this list? Explore our Top 100 Female Founders Resource List for more books, communities, events, podcasts, and resources for women entrepreneurs.

3. The Sourcing Gals with Erin Souder and Jackie Hutson

My pick for: founders exploring product sourcing and manufacturing.

It’s always fun to fangirl over people you’ve been learning from for a while, then connect with them “IRL” (ish). I started listening to The Sourcing Gals in 2025, then had the chance to learn from Erin and Jackie virtually when they hosted a guest session inside Carlyn Bushman’s Pop Academy, a CPG growth program I did that year.

The Sourcing Gals filled a gap I hadn’t recognised until I went looking. I enjoy their conversations about sourcing, manufacturing, and product development. As someone who sources her products overseas, this one hits differently.

Photo Credit: The Sourcing Gals

I’d already found my manufacturer and started the process before discovering this show. Sending thousands of dollars overseas felt scary, so hearing these conversations helped me feel less alone while the product process was underway. These were some favourites:

• Scaling Smarter with Samantha Gold: Samantha and I started our businesses around the same time, and hearing about her retail growth brought up that familiar feeling of comparison. Oh hi, comparison! Chill out, we’re running our own race at our own speed. I’m always interested in learning about her journey.
• Free Shipping Strategy: When It Helps and When It Hurts: less sourcing, more operations, but still a topic worth thinking through as a product founder.
• Product Sourcing Q&A: Real Questions Every Founder Should Be Asking: you don’t know what you don’t know, and there are no stupid questions. You might hear a question you’ve been wondering about yourself!

This show has become a helpful part of my listening list. If you’re making a physical product, it’s one I’d explore.

4. The Ecommerce Roadmap with Susan Bradley

My pick for: making sense of store data without making it personal.

This podcast did something I didn’t expect: it helped me take some of the emotion out of my store stats. I remember feeling like I was doing everything, but sales weren’t happening the way I wanted. Listening to Susan discuss conversions on The Ecommerce Roadmap helped me look at the numbers as information rather than a judgement of my effort.

Not good data or bad data. Information I could use to ask better questions.

Photo Credit: Susan Bradley

Some episodes that helped me get out of my feelings include:

• Here’s Why You’re Probably Doing Better Than You Think: this was a lightbulb moment for me and helped take me from podcast listener to paying student in her program.
• How Raquel Generated 900 Leads a Week: the title definitely caught my attention. I wanted to hear the story behind it!
• What To Do When You Need New Customers: check, check, check.

I could honestly list 20 more episodes. I’ve gone two or three years deep into the archives and found plenty to reflect on.

After listening and implementing the free challenges she hosted from January 2025 onward, I felt ready to invest in her Reliable Revenue program to work on email marketing. A friend’s experience with email sales also encouraged me. My assistant, who thank GOODNESS helps put the email flows into place, was excited too. That enthusiasm gave us momentum, but we still had to do the work and see what fit our business.

5. Smarter Online Business with Carrie Saunders

My pick for: focused online business ideas without the overwhelm.

I met Carrie inside the Entreprenista community, which I’ve written about in our female founder communities guide. I appreciate how she shows up in spaces that support women in business.

Photo Credit: Carrie Saunders

What I love about Smarter Online Business is the format: short, focused, actionable. Her episodes have helped me move away from endlessly tinkering with my website just to feel productive and towards asking what actually needs attention.

Some of my favourites include:

• They Clicked the Link But Didn’t Buy - What Went Wrong?: I’m interested in improving my conversion rate, so this was a must-listen.
• Using Visual Trust Signals to Increase Website Conversions: another one I wanted to listen to and put into practice.
• Traffic or Conversion - Fix the Right Problem: this helped me think through some of my online store challenges.

If you want something to listen to on a commute or a quick walk, this one is worth exploring.

Turn What You’re Learning Into Your Next Step

The right podcast can feel like a conversation with someone who’s been where you are and is generous enough to look back and point the way. Whether you’re deep in sourcing negotiations, making sense of your store data, or needing a reminder that you’re not building alone, I hope one of these shows finds a place in your week.

After listening, I like giving myself a moment to reflect: what stood out, what fits my business, and what’s one thing I want to try? The Female Founders Journal Deluxe Bundle gives you a place to capture your reflections, wins, and plans without needing to act on every idea at once.

Want a little company as you begin? Get my 5-Day Confidence Prompts sent to your inbox, my treat! Bring your pen and a little curiosity. Give yourself a moment to recognise your progress and consider what you’d like to carry forward, one reflection at a time.