The way people search is changing. Customers are no longer just typing keywords into Google. They’re asking voice assistants, AI tools, and generative search engines for answers. This post explains what AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are, why they’re critical for modern businesses, and how founders can use them to stay visible, build trust, and drive sales in a shifting digital landscape.
Find out five practical ways to create psychological safety with money as an entrepreneur. Guest blogger Megan Hale, CEO & founder of DreamMoney™, shows you how to reduce financial anxiety and feel more confident in business.
Canadian female founder? You don’t need perfect financials to win funding. The 2025 Capital Elle Business Impact Award backs 10 women with $50,000 for grit, vision, and impact.
Subscription boxes are a powerful way to get your product into the hands of curated, loyal subscribers. But how do you actually get your product featured in one? Is it a paid opportunity? Do they buy from you? Or is it more of a partnership?
If you've ever wondered how it all works behind the scenes, you're not alone. Carol Gavhane from Sparkle Hustle Grow shares a breakdown of the different ways brands can end up inside a subscription box, and how to decide if it’s the right move for your product.
How do you plan your month for success as an entrepreneur? In this post, I share how I manage my priorities and tasks for the month ahead so that I can reverse-engineer the goals that I've set.
