Curious how the Female Founders Journal came to be? Here’s the story behind how I went from having an idea for a business guided journal at Indigo Bookstore, to being in their store one year later with my book.
Entrepreneurs everywhere are getting over toxic hustle culture. In time for Mental Health Awareness in October, Shulamit Ber Levtov, the entrepreneur's therapist, explores how toxic productivity seeps into even the most “balanced” routines, and what it really means to build a slow, intentional business that sustains both your success and your sanity.
The way people search is changing. Customers are no longer just typing keywords into Google. They’re asking voice assistants, AI tools, and generative search engines for answers. This post explains what AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are, why they’re critical for modern businesses, and how founders can use them to stay visible, build trust, and drive sales in a shifting digital landscape.
Your relationship with money can shape how you make decisions, lead your business, and feel about your growth as a founder. But building a business isn’t just about knowing your numbers. It’s also about feeling safe enough to look at them, make decisions, and work through the uncertainty that comes with entrepreneurship. Explore what psychological safety with money means and how it can shape your experience as a female founder.
In this 2025 interview, Erin Sisko shares the story behind the Capital Elle Business Impact Award for Canadian female founders and how to tell a compelling story of business impact. The application dates discussed refer to the 2025 award cycle.
