If you’re anything like me, running a business as a woman entrepreneur means your brain is likely a non-stop idea machine. I can’t tell you how many times I’ve told my husband I’m going to take a nap, and then 20 minutes later I’m shouting out my latest business idea from bed. 

A female founder journalling and my way to success

That’s exactly why female founder journalling has become my go-to, I’ve been a journal/agenda/diary/planner girl since single-digits so it’s no wonder that I’d end up creating the Female Founders Journal so that I could keep my mindset strong and priorities in check.

Here’s why journalling is such an essential part of my entrepreneurial toolkit:

1. To Effectively Brain Dump

Today on a community call, the host asked me, “What’s the number one thing you’re working on right now?” Umm, I have TEN different number one things right now. That’s the reality of being an early-stage founder.

Journalling helps me get all those swirling ideas out of my head and onto paper. That simple act of brain dumping clears the mental clutter and helps me see what actually needs to happen and when. Once it’s all out, I can assign tasks to certain days and times in my paper planner (because I am NOT a Notion girlie. Digital just isn’t my jam).

2. To Remember the Wins

Honestly, this is the part that I need the most. Every Saturday, I review the previous week’s entries in my Female Founders Journal to list my top three wins. And usually, I end up with seven to ten! Why? Because when I go back through my journal, planner and Google calendar, I remember so many small but meaningful moments I would’ve otherwise overlooked.

If you’re someone who moves quickly from one achievement to the next (hello high achievers, you are my people 👋), this practice is a realistic way to slow down and actually feel proud of yourself. If you want to give it a try, get your FREE 7-Day Sample of the Female Founders Journal.

3. To Stack the Evidence (and Quiet Imposter Syndrome)

Alex Hormozi once said that you can’t have imposter syndrome when you’ve stacked the evidence of what you’ve accomplished. That stuck with me. Because the truth is, when I journal about what I’ve actually done—what I’ve created, accomplished, or pushed through—I’m less likely to buy into the story that I’m not “ready” or “qualified.”

Journalling gives me a record of evidence. So when imposter syndrome creeps in (and trust me, it still does), I can flip through past entries and remind myself of what I’ve already handled like a boss. Like the quarterly Five Journal Prompts for Entrepreneurs I do every few months, give them a look and to past past your own imposter syndrome. 

4. To Take a Moment to Pause

I’m a type-A go-getter who’s always onto the next thing. But if I don’t take time to start my day with intention and end it with reflection, I’ll live on autopilot. But journalling forces a pause and gives me a brief, doable moment to check in with myself instead of racing through the day.

5. To Stay Connected to My Vision

It’s so easy to spend the day reacting to emails, calls, events, to-do lists. But what’s the why behind it all? Every morning, I write my vision at the top of my journal entry. It reminds me that every call, every connection, every bit of outreach is part of a much bigger picture.

Even flipping back through entries from six months ago, seeing the collaborations I was dreaming of and realizing they’ve come to life, is such a fun reminder of how proud six-months-ago Lisa would be of today-Lisa.

If you’re ready to start your own practice, you already know where to find the perfect journal. 😉